Johannes Gutenberg’s press democratized access to information, but it did little to liberate the means of producing and distributing information. The web and her child engines (like WordPress) facilitate this final step.
Thanks to these technologies, the overhead associated with producing information content is now ultra low and consumer usability and access efficiencies are ultra high. As a result, just about everyone can consume media and, even more importantly, create and distribute it easily and cheaply.
Gutenberg’s press was an important first step toward empowering mass literacy, but the web, WordPress, and social media effectively turn a noun into a verb:
They make literacy an active, participatory entity, and, as a species, we’ve never seen a better time to be a writer or a media creator. In the 21st century, anyone can help fill the world with words.
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Set Your Words on Fire
Studio Hyperset’s master guide to content, platforms, and the contemporary marketing pipeline.
