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Thought Archives - Studio Hyperset

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Studio Hyperset

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Beyond Auteur Marketing

Learning from P&G, outlining the law of customer value, and why there’s no retail market for digital advertising.

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Fire Balloons

On Shelley’s “To a Balloon Laden with Knowledge” and its contemporary equivalents.

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“Speak Out from Other Bodies and Souls”: Form, Void & Service

Form can destroy as quickly as entropy, and entropy can build as capably as form.

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Our Service Philosophy

Relationship    Strategy    Media

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Time is the only commodity

Don’t confuse time with other valuable things (with money, gold, diamonds, capital resources, &c). Compared to time, these things are sand.

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