Set Your Words on Fire (eBook)
Learn how online content and social media can revolutionize your sales and marketing efforts.
We’ve been looking for a tool that would help us communicate the value of marketing stacks and guide the construction of these stacks for our clients.
Our new eBook is the result.
It’s a sort of “choose your own adventure” resource that includes information on:
- the major types of online (marketing) content
- the contemporary marketing pipeline
- the pipeline stage to which each type of content is best suited
- the major contemporary content platforms
- the pipeline stage(s) to which each platform is best suited
For example, if we know we needed to raise awareness about a client among 18-34 year-old male sports fans, we’d do very well to create some sort of video game and share information about this game on YouTube. We’d also know it best to avoid Pinterest and Vine entirely.
When it came time to engage this audience, we’d do well to start a sports-oriented podcast on SoundCloud and share information about this podcast on Twitter. Again, there wouldn’t be much of a need to spend time working with Pinterest and Vine.
We hope the eBook helps enhance the impact of your own online marketing efforts.
This document will allow you to take a marketing need (“raise awareness,” “increase engagement”), combine it with a demographic variable (gender, age), and determine what kind of content you should create and where you should circulate it.
Preview this eBook