"Métier" Category
How to Reach Your Ideal Customer
Whitney Allison on 04 Jan, 2016 - 0 comments
The days of cold calling, mailing fliers, and running ads in industry publications are over. And as we enter the new year, it’s clear one strategic question has replaced all these outdated techniques.
Decrease Shopping Cart Abandonment Rates, Reduce Form Fatigue & Increase Conversions with Visitor Data
Quimby Melton on 22 Jul, 2015 - 0 comments
This week, we developed an experimental, proof-of-concept solution that attempts to increase personalization, decrease shopping cart abandonment rates, reduce form fatigue, and increase conversions.
Next-Gen Website Anatomy (Infographic)
Quimby Melton on 20 Jul, 2015 - 0 comments
Next-gen website anatomy is dynamic, lean, and tailored to support different conclusions and objectives drawn from marketing data. As website structure tool and website structure template, our infographic is important for anyone interested in website structure, site architecture, and dynamic website content.
Content is King. Targeted Content is Emperor.
Whitney Allison on 15 Jul, 2015 - 0 comments
Tailoring information to different visitor types allows site managers to engage with prospects in a targeted manner and convert them at higher rates.
TV Treatment Example & Pilot Script
Studio Hyperset on 13 Jul, 2015 - 0 comments
Studio Hyperset’s Live Free or Die treatment and pilot PDF is a great resource for anyone looking for a TV treatment and pilot script sample.