New SH Production Logo
Studio Hyperset recently commissioned a new motion-graphic production logo and jingle for its video and audio projects.
Integrating traditional, 20th century mass media accents into a contemporary, 21st century media player, the ident reflects SH‘s interests in both residual and progressive media forms as well as its syncretic, integrated approach to (hyper)media development. The synthetic audio jingle — a simple five-note bar in A# minor — reinforces SH‘s identity as an urban, cosmopolitan, and modern creative brand.
