Project Management Matters

“ … steadfast as Keats’ Eremite, …
It asks of us a certain height,
So when at times the mob is swayed
To carry praise or blame too far,
We may choose something like a star
To stay our minds on and be staid.”
— Robert Frost, “Choose Something Like a Star”

Even if we weren’t constantly aware of it, humanity has always been focused on reaching the stars.

In our earliest moments, we looked up at the night sky and saw gods.

Then, in time, we left the earth ourselves and looked back on it, just as our deities had, not so long ago. Like Prometheus, we claimed their privilege as our own and did with it as we pleased.

Project management got us to that point, and it sustained us as we busied ourselves with other tasks, steadily preparing for the giant leap outward to immortality.

In prehistoric times, project management brought down game and put meat on the fire. It built our earliest cities and organized all our empires (for better and for worse).

Project management orchestrates symphonies and stages operas. It brings forth the films we love and puts novels in our hands. It builds cathedrals and paints their interiors.

Project management is the midwife of all “good media.” It makes us larger and more powerful than we could ever could be on our own.

It’s the steady north star at the center of any successful project.

As its effectiveness increases, though, so does its transparency. Problems dissolve and disappear. As such, communicating the value of project management can be difficult, but that just makes doing so all the more important, all the more necessary.

Project management took us to the moon, and it will get us to Mars and all the stars beyond it.

In fact, it’s already pushed humanity’s media into interstellar space.

And when the first of us leave our solar neighborhood, to colonize the wider universe, it’s project management that will power us and keep us moving ever outward.

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Studio Hyperset

Studio Hyperset is a media design, development, and strategy firm based in Huntington Beach, California. Our "good media" builds bridges that connect creatives, clients, and audiences.